THE COMPETITION IS DIVIDED INTO A 2 DIFFERENT SECTORS: LOCAL PRODUCTION AND IMPORTS. THE LOCAL PRODUCTION IS CONTROLLED BY THE GOVERNMENT AND IS PRODUCING FOR THE LOWER MARKET SEGMENT. THE IMPORTS ARE NOT INTERFERING WITH THE LOCAL PRODUCTS BUT ARE VERY UNPROFESSIONALLY REPRESENTED AND THEIR MARKET SHARE DISTRIBUTION IS UNREALISTICALLY COMPARED TO OTHER MARKETS. THEREFORE A COMPETITIVE EDGE CAN EASILY BE OBTAINED IF JUST STANDARD AND BASIC NORMS ARE APPLIED