THE IRANIAN MARKET IS IMPORTING ANNUALLY APPROXIMATELY 70,000 CBU PASSENGER VEHICLES WITH AN AVERAGE PRICE OF 28,000 TO 33,000 USD. THE TREND IS INCREASING WITH RESPECT TO THE RATE OF IMPORTED VEHICLES AS WELL AS THE AVERAGE PRICE. THE MARKET SHARE IS UNEVENLY DISTRIBUTED, 65% OF THE CURRENT MARKET SHARE IS HELD BY THE SOLE IMPORTER OF KIA AND HYUNDAI DUE TO THE SIMPLE FACT OF LACK OF COMPETITION